Independent Product Reviews Tested in the Real World by Real People

THE GOOD STUFF.
NO FLUFF.
NO CRAP.

If it is on here then it isn’t Crap. We buy it, borrow it, live with it and push it too far before it earns our approval.

We can’t be bought (but if we are, then we will tell you)

TESTED • APPROVED •NOT
CRAP
EEIC / 2026
THE SHORTLIST, NOT THE LANDFILL. THE SHORTLIST, NOT THE LANDFILL.
The approved list

STUFF
WORTH BUYING.

No “best 50” listicles. Just products we’ve used long enough to recommend without crossing our fingers.

IPHONE
8.8/ 10
Mobile TechTested 12 years

iPhone

It´s an iPhone - the only problem with it is the price and an Apple without Steve Jobs.

Useful?
Read review
RAYBAN
8.3/ 10
Wearable TechTested 6 months

RayBan Meta glasses

Totally worth it as earphones and translator, but your coolness factor will drop considerably (unless you´re already considered a geek)

Useful?
Read review
Shark Vacuum Cleaner
9.5/ 10
Vacuum CleanersTested 2 years

Shark Vacuum Cleaner

Positively the best vacuum we've ever used, think of someone designing the iPhone as a vacuum cleaner and then you'll have the Shark range.

Useful?
Read review
The six test pillars

THE BAR IS
DELIBERATELY HIGH.

Every product is judged on the same six things. It does not need to be perfect—but it must give us a convincing reason to recommend it.

01

Innovation

Is this boldly going where no one has gone before—or is it just more of the same?

02

Simplicity

Does it just work out of the box—or will you lose hours of your life to the manual?

03

Longevity

Is it robust enough to last—or is it effectively a single-use planetary ecohazard?

04

Coolness

Would you be proud to use or wear it—or ashamed to be caught dead with it?

05

Regrettability

How much are you likely to regret buying it once the new-gadget glow wears off?

06

Value

Is it worth the price tag when you consider what you actually get for your money?

Six pillars. One verdict: is it crap—or not?

EVERYTHING ELSE IS CRAPNOT
CRAP
TESTED & APPROVED
The mark that means something

EARNED.
NEVER BOUGHT.

When you see our approval mark, it means the product was tested, challenged and genuinely recommended. Partners may quote the verdict. They never get to write it.

For brands & press ↗
Everything Else Is Crap ceramic mug from the merch shop
Officially not crap

THE VERDICT.
NOW ON A MUG.

Real reviews deserve real-world merchandise. Drink from it. Display it. Silently judge everything else from behind it.

Shop the merch ↗